Executive financial leadership,
without hiring a full-time CFO.
Strategic financial guidance for founder-led and growing businesses navigating what's next.
Whether you're preparing for growth, improving profitability, managing cash flow, or making a significant business decision, Cresta provides experienced financial leadership when you need it—without the commitment of a full-time executive.
The Better Way
Every growing business reaches a point where the financial decisions become more complex.
Maybe you're expanding your team. Investing in new opportunities. Preparing for funding. Or simply trying to understand what's driving profitability—and what isn't.
You know your business. You don't necessarily need another employee.
You need an experienced financial partner who can help you see around corners, ask the right questions, and bring clarity to the decisions ahead.
That's where Cresta comes in.
Meet The Founder, Matt Cresta
For nearly two decades, I've helped businesses make better financial decisions.
My career began in corporate finance, including eight years at The Home Depot, where I supported strategic initiatives ranging from financial planning and operational performance to acquisitions and long-term growth strategy. Along the way, I helped drive more than $500 million in revenue growth, contributed to an $8 billion acquisition, and identified more than $10 million in cost savings.
Today, I bring that same experience to founder-led and growing businesses.
What I enjoy most isn't building spreadsheets—it's helping business owners understand what the numbers are telling them and using that insight to make confident decisions.
Some clients need a strategic partner for a season of growth. Others need ongoing financial leadership without adding another executive to payroll.
Either way, my goal is the same: to help you build a stronger business with greater confidence in every financial decision.
